Search Engine Optimization & Search Engine Marketing
SEO & SEM Information & Suggestions

Q:  How can I get my website to appear on the first page of search engines organically or naturally?

A:  Most Search Engines base your website’s page ranking on the following html data.

Titles, Tags & Relevant Keywords
Titles & Text with RELEVANT copy
Header Tags and Bold Header Text
Meta Tags – invisible html description and keyword text tags
Alt Tags – invisible html text tags applied to images

Text Navigation – add html text Navigation & Page Linking text to site if site is using only Javascript or Flash Navigation

Site Map

Page Specific Keywords – different RELEVANT Text & Tags for other content pages on website

DMOZ.org – Category Listing Submissions

Search Engine Free Listing Submissions

Mark-up Validation Service (W3C’s)

LINK BUILDING
1.    Inbound Linking
2.    Outbound Linking
3.    Reciprocal Links

LINK BUILDING RULEs & NOTEs
1.    No Link Farms
2.    No Reciprocal Link Programs
3.    Quality Links Only
4.    Links from 10 to 30 Quality Websites*
5.    Link building alone can positively affect Page Ranking as well

PAY PER CLICK ADVERTISING
Two Most Effective PPC Ad Campaigns:
1.    Google Adwords
2.    Yahoo Search Marketing
*Without the knowledge and/or time it can be very beneficial to hire someone to setup and manage your online PPC Campaign.

Written by:
Ian Hatch

Email:
ihatch@as-services.us

Company:
A.S. Designs & Services

Websites:
www.asdesignsandservices.com
www.hilowebdesign.com
www.asdesignsinc.com
www.as-services.us
www.hatchmultimedia.com