IS WEB MARKETING REALLY DIFFERENT? WHAT ARE SOME GUIDELINES?

Of course, every owner and manager wants their projects to soar like an eagle. And usually, we quickly set off with high hopes, key insights, and a positive attitude. Often though, a simple marketing plan addressing at least three issues might have saved considerable monies, potential failure, and probable frustration:
1) Written research on defining the target market (demographically and/or psycho-graphically). 2) Written strategy for effectively reaching, and then converting that target market. 3) Define a budget that you can afford, so that projects are completed (whether quickly or more slowly)

There are many definitions of marketing. Our favorite is "the art and science of increasing targeted sales" (or "fundraising" for nonprofits). Although it may be a very mundane definition of marketing – in our opinion marketing is no more or no less. Let’s put together a project that attempts to do this …with a time deadline, specific quantitative goals, and specific qualitative goals.

These time honored marketing principles don’t change for web and internet marketing. If you follow them, it can be a multi-year strategy for your marketing and advertising campaigns. Web-marketing is more than having the "best" website, or the glossiest brochure. While specific elements like these can have valuable import, the strategic point of marketing is that the target market must be defined, found, and sold. The product/service must then meet or exceed the vast majority of purchaser’s expectations (even Toyota has customer complaints, but they are far smaller in percentage than the industry average).

Although we concentrate on web marketing and the internet, we work with more conventional marketing as well. Jake Lagoni on our staff, has had considerable success at achieving growth with various types of marketing in the past; and we are usually optimistic that we can help an organization with significant growth (if the time and the effort is put in). However, with that being said – no one can guarantee profitable growth for a particular organization at any particular time. We will promise a focused, enthusiastic, and sophisticated effort if we work together. We continually study Marketing Theory, Search Engine Optimization, & Pay Per Click advertising in an attempt to stay up to date on general marketing theory and web marketing techniques.