MEDIA KIT / SALES KIT GUIDELINES

Media kits or Sales kits are a good way to get free priceless exposure for your business.  Once you have the key elements to the kit you can send out with ease to all of the local and national media agencies and/or reporters.  It only takes one good source to publish an article to get huge instant results as well as permanent link building opportunities.  These guidelines are basic steps for executing a successful medit/sales kit.

Brochures and/or PPT presentation
Brochures and Microsoft PowerPoint (PPT) presentations are an important addition to a media kit.
The brochure is also unique, attractive and it sets the tone for the brand image as a modern, relevant and thriving organization/company.
It is recommended that Microsoft PowerPoint (PPT) presentation is included as a hard copy and on a CD.

Packaging
In addition to placing the news release and business card on the left side of the media kit folder, other parts of the kit should stand out. It can be a good idea to color code and layer sections by, for example, putting the news release on light blue paper and the fact sheet on pink.

Photos
Provide photos on a CD so they can be easily transferred into the agency/reporter’s story or publication. JPEG files are the most universal and can also be used on-line.

Fact sheets
Fact sheets provide basic information about the company and its programs/products/services (pricing can be included if applicable to business strategies).

List of Articles
If the company has a good track record with the media—for example, members have been interviewed by the media or the company has been featured in various news publications—other media may want to cover the company as well. Include a list of articles and the publications in which they appeared. If listing TV and radio appearances, list the program’s name, date, and any favorable quotes the interviewer might have said. If citing newspaper articles, list the name of the publication, the date it ran, and include a copy of the article.

Contact information
Include a business card so agencies/reporters can reach the contact person if they need more information. Insert it in the pre-cut business card slot of the folder, or attach it to the left pocket. Also, put contact information on every piece that goes into the media kit. Some of the contents of the kit could get separated, or maybe even thrown out.

Compact Disc
In addition to including hard copies of news releases and fact sheets, consider placing these documents on a CD.  Agencies/reporters can look over the hard copies but if they want to use text from any of them, they can take it right from the CD.

*On a side note- this can be done with basic program and design experience however, having some of these steps executed by a professional designer is highly recommended.