There’s a good chance you are already doing some form of “Social Media Marketing” or “Attraction Marketing” for your business. Defining it and understanding it is the first step. Then you can fine-tune your niche marketing strategies and increase your online exposure. Having a clear path or direction will help you get the most out of any online marketing campaign.
What is ATTRACTION MARKETING?
Attraction marketing is about branding and marketing yourself. It’s about using the numerous free resources we have in today’s hi-tech world to brand yourself and having people seek you out to form an alliance and/or join your business opportunity without you having to seek them out using traditional means and ways of marketing. Make yourself popular, and you’ll find that attraction marketing can send a steady flow of leads to your door daily.
The key to a successful online marketing campaign is content, whether you use a personal website, SEO content, article writing, Facebook, Twitter, MySpace, blogs or other strategies for building an online reputation for yourself. Information exchange and service is, after all, another form of attraction marketing that will work for you. Anytime you can provide others with info, advise or helpful service, you’re creating a positive image for yourself that will build trust and confidence in you, which in turn develops a following.
What is SOCIAL MEDIA MARKETING?
Social media marketing is a recent component of organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix—advertising, personal selling, public relations, publicity, direct marketing, and sales promotion—to produce a customer focused message.
 In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms.
 However, the growth of social media has impacted the way organizations communicate with their customers. In the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.
Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.
Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.REFRENCES
1. ^ Wikipediea
2. ^ W. Glynn Mangold, David J. Faulds. Social media: The new hybrid element of the promotion mix. Business Horizons, The Journal of the Kelley School of Business, Indiana University
3. ^ http://online.wsj.com/article/SB122884677205091919.html
4. ^ [http://www.imediaconnection.com/content/24165.asp Imediaconnection