Search Engine Optimization

QUESTION:

Hey…quick question. I am wondering the trick of these search engine games. I have read about how you use tag words, etc. to have your website come up on google with more frequency, but I don’t really understand what to do. Can you give me a quick 101 about how I would go about popping up on google more than the bigger companies do.
Thanks

ANSWER:

Well,
Search Engine Optimization is a never ending game.  But if you don’t start the game properly you could waste a lot of time and money.  Knowing what keywords to focus on is the first and most important step.  After that first step there are hundreds of things you can do to help your website index with google and the others…most of which will cost money.

Showing up more than the bigger companies do can be complicated, since they most likely have more money than you.  However, there is always a way to take nibbles of the market share for highly relevant and targeted keywords for your specific niche.  It’s all about the niche keywords.

Hope that helped a little.

-Ian