Video Production for Web
It wasn’t long ago that video was very uncommon on websites and on the internet in general. Today, user’s computers and internet connections are video-capable unlike the technology of the recent past. Video is fast becoming a standard for websites. Now video can become a great addition to your online business strategies, if it is executed properly.
We are now proud to offer in house video production services for the web.
BASIC VIDEO PACKAGE: $695
Our basic video package includes the following:
- One hour on-site video shoot (includes consultation, setup and filming)
- Three hours editing
- Logo & web address placement throughout Video
- Video Formatted for Web
- Video uploaded and submitted to YouTube, Vimeo, Google and other relevant sites.
- Video optimized for web and embedded in website
* It is recommended all necessary setup for video shoot be completed prior to videographers scheduled appointment
* Additional filming & editing services are subject to hourly rates
MEDIA KIT / SALES KIT GUIDELINES
Media kits or Sales kits are a good way to get free priceless exposure for your business. Once you have the key elements to the kit you can send out with ease to all of the local and national media agencies and/or reporters. It only takes one good source to publish an article to get huge instant results as well as permanent link building opportunities. These guidelines are basic steps for executing a successful medit/sales kit.
Brochures and/or PPT presentation
Brochures and Microsoft PowerPoint (PPT) presentations are an important addition to a media kit.
The brochure is also unique, attractive and it sets the tone for the brand image as a modern, relevant and thriving organization/company.
It is recommended that Microsoft PowerPoint (PPT) presentation is included as a hard copy and on a CD.
Packaging
In addition to placing the news release and business card on the left side of the media kit folder, other parts of the kit should stand out. It can be a good idea to color code and layer sections by, for example, putting the news release on light blue paper and the fact sheet on pink.
Photos
Provide photos on a CD so they can be easily transferred into the agency/reporter’s story or publication. JPEG files are the most universal and can also be used on-line.
Fact sheets
Fact sheets provide basic information about the company and its programs/products/services (pricing can be included if applicable to business strategies).
List of Articles
If the company has a good track record with the media—for example, members have been interviewed by the media or the company has been featured in various news publications—other media may want to cover the company as well. Include a list of articles and the publications in which they appeared. If listing TV and radio appearances, list the program’s name, date, and any favorable quotes the interviewer might have said. If citing newspaper articles, list the name of the publication, the date it ran, and include a copy of the article.
Contact information
Include a business card so agencies/reporters can reach the contact person if they need more information. Insert it in the pre-cut business card slot of the folder, or attach it to the left pocket. Also, put contact information on every piece that goes into the media kit. Some of the contents of the kit could get separated, or maybe even thrown out.
Compact Disc
In addition to including hard copies of news releases and fact sheets, consider placing these documents on a CD. Agencies/reporters can look over the hard copies but if they want to use text from any of them, they can take it right from the CD.
*On a side note- this can be done with basic program and design experience however, having some of these steps executed by a professional designer is highly recommended.
IS WEB MARKETING REALLY DIFFERENT? WHAT ARE SOME GUIDELINES?
| Of course, every owner and manager wants their projects to soar like an eagle. And usually, we quickly set off with high hopes, key insights, and a positive attitude. Often though, a simple marketing plan addressing at least three issues might have saved considerable monies, potential failure, and probable frustration: | |
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1) Written research on defining the target market (demographically and/or psycho-graphically). 2) Written strategy for effectively reaching, and then converting that target market. 3) Define a budget that you can afford, so that projects are completed (whether quickly or more slowly) |
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There are many definitions of marketing. Our favorite is "the art and science of increasing targeted sales" (or "fundraising" for nonprofits). Although it may be a very mundane definition of marketing – in our opinion marketing is no more or no less. Let’s put together a project that attempts to do this …with a time deadline, specific quantitative goals, and specific qualitative goals.
These time honored marketing principles don’t change for web and internet marketing. If you follow them, it can be a multi-year strategy for your marketing and advertising campaigns. Web-marketing is more than having the "best" website, or the glossiest brochure. While specific elements like these can have valuable import, the strategic point of marketing is that the target market must be defined, found, and sold. The product/service must then meet or exceed the vast majority of purchaser’s expectations (even Toyota has customer complaints, but they are far smaller in percentage than the industry average).
Although we concentrate on web marketing and the internet, we work with more conventional marketing as well. Jake Lagoni on our staff, has had considerable success at achieving growth with various types of marketing in the past; and we are usually optimistic that we can help an organization with significant growth (if the time and the effort is put in). However, with that being said – no one can guarantee profitable growth for a particular organization at any particular time. We will promise a focused, enthusiastic, and sophisticated effort if we work together. We continually study Marketing Theory, Search Engine Optimization, & Pay Per Click advertising in an attempt to stay up to date on general marketing theory and web marketing techniques.
Sales on the Web and Internet
Do you feel that your Internet presence is as effective as it should be? Many people and businesses don’t. We are offering 3 specials in this month’s newsletter to help.
Valentine’s Day Special…
These price offers are good only through Invoices dated by February 14th, then we will return to regular pricing.
A beautiful website is very worthwhile, but there is often more that can and should be done with any business’s web presence. In our mission to provide the best in Website Design, Marketing, and Development – we have 3 specials this month that we think you should seriously consider for more sales and effectiveness on the web and internet. I have recently added Jake Lagoni, an experienced online marketer, to my staff. He has decades of experience in helping increase sales, through focused marketing studies and then implementation.
1. Regular E-Newsletter sent out to your prospects/clients:
There is a reason United States firms alone spent over $5 billion on e-newsletters/email marketing alone! This is because it works, and is a proven sales method that is profitable. (Like this one!) An E-Newsletter is ten times more effective than a more common snail mail newsletter. It keeps you in contact with your customers on a regular basis … often the difference between keeping a customer. It provides a very low cost and immediate channel for offering specials … and is one of the most proven online marketing methods to increase most any business’s sales
INITIAL SETUP AND CUSTOM DESIGN (Wow your customers!): Regular Price: $499 Special Price: $399
MONTHLY SEND OUT: $59/issue $49/issue (Some businesses do weekly issues, but monthly is most common)
WRITING/EDITING: $95/hour (We can write the whole thing, up to 1000 words for about 3 hours billed time, or do minor editing/rewrites if needed). Jake has a Master’s degree, and has been writing and editing a long time.
2. Video on Your Website and/or You tube:
So, you’ve always wanted to be a star! Well, how about letting us put up a very nice video (but usually quite short) on your website and published on Youtube? It not only is fun, it has proven to be very helpful to getting website traffic and more phone calls. If you do the proper search engine optimization, it can be a very effective enhancer to your web presence.
UP TO A 5 MINUTE VIDEO PLACED ANYWHERE ON YOUR WEBSITE, ON YOUTUBE, AND ON VIMIO: Regular Price: $350 Special Price: $250
WE CAN DO THE VIDEO FOR OUR BIG ISLAND CLIENTS: Regular Price: $425 Special Price: $325
3. Search Engine Marketing (Search Engine Optimization and/or Pay Per Click):
This is the most proven way to sell on the web – and yes, it can mean worldwide sales for many businesses. Search engines now also allow for local and regional marketing features, so the power and variables are formidable … and the chance to substantially increase your sales or lead generation is real. Some businesses that become committed to their web efforts end up with more sales coming from their website than their original brick and mortar location. And it isn’t uncommon for an entire new business to be “web centric” and be based only on sales generated by a website.
3 PAGE FORMAL MARKETING ANALYSIS OF YOUR BIZ’s POTENTIAL ON THE INTERNET: Regular Price: $599 Special Price: $499
This includes the most up-to-date and viable internet options for your business to take in increasing web derived sales, and your specific industry’s success niches on the internet.
ADVANCED SEARCH ENGINE OPTIMIZATION AND/OR PPC CAMPAIGN: Regular Price: $699/setup $399/month Special Price: $599/setup $299/month
This includes advanced SEO and/or PPC, depending on your product line and industry. No contract, but we are confident you will like the results and want to continue. (Actual PPC costs added). Let Ian and Jake jump start your biz’s online sales with this up to date approach to internet marketing. We think you will see that in many instances it can outshine your more traditional ad media.
* IN ADDITION, AS ALWAYS, we offer pretty much full web services, including …
State of the Art Website Design; Website Development; Website Marketing; Graphic Design
Back-up Files
With the stormy winter months fast approaching it is a good idea to back-up your files. You never know when you’re gonna get struck by lightning. Besides that…it is a good idea to back up your important documents quarterly or at least yearly. Plus the average shelf life of most computers is about 3 years give or take (usually take). I back-up all of my files on an external hard drive. For quick and more frequent back-ups I will use a flash drive for important files and documents or upload them to a secure folder on the web. When backing up videos and photos or even email databases it’s not a bad idea to use a write-able CD or DVD depending on file sizes.
Whatever you choose as a backup storage device isn’t the main concern. The most important factor is simply to back-up your files. It’s also not a back idea to set a recurring reminder or setup an automated file back-up system. Not too long ago apple launched “Time Machine” which in my opinion is a brilliant easy to use…as automated as it gets…complete computer back-up application that runs in the background when you want it to without messing with performance so you can still what you do while it does what it does. There’s nothing worse than losing a month or two worth of work or photo memories because you forgot to back-up your files.
Now go Back-up for stuff!
Why every business needs a Web Presence
Why are most people and businesses online these days?
To make money…and of course…to spend money!
These are only two of the reasons why people go online. I’m sure that you can think of many more valuable reasons to use the internet in your day to day life. But the fact remains that the Internet is a mulit-billion dollar industry. Consumers can directly or indirectly make purchases online by using a credit card or by finding a store location that they will physically go to and make a purchase.
More and more these days people are going to the world wide web to find local businesses. Why waste time thumbing through an awkward phone book when you can simply use local search engine technology and find what you are looking for with a couple easy clicks of the mouse. Using google maps, yahoo local yellow pages, yellowpages.com or any number of other similar sites– users can quickly find what they are looking for in any geographic location they choose. A list of businesses in the local area searched appear with info and a link to the business’ website. Thus making it quick, easy and convienient to find what your looking for in you local community. It’s no surprise that consumers are using this service more and more each day.
I personally have used all of the above mentioned websites for local searches and will continue to do so for a long time. To me the phone book is a thing of the past. It just takes up space in my already cluttered life…not to mention a huge waste of paper.
With more and more people using these types of searches daily you can no longer afford not to have a website. These local listing services are free and can provide any local business with a good source of additional exposure and sales.
Search Engine Optimization & Search Engine Marketing – Information & Suggestions
Search Engine Optimization & Search Engine Marketing
SEO & SEM Information & Suggestions
Q: How can I get my website to appear on the first page of search engines organically or naturally?
A: Most Search Engines base your website’s page ranking on the following html data.
Titles, Tags & Relevant Keywords
Titles & Text with RELEVANT copy
Header Tags and Bold Header Text
Meta Tags – invisible html description and keyword text tags
Alt Tags – invisible html text tags applied to images
Text Navigation – add html text Navigation & Page Linking text to site if site is using only Javascript or Flash Navigation
Site Map
Page Specific Keywords – different RELEVANT Text & Tags for other content pages on website
DMOZ.org – Category Listing Submissions
Search Engine Free Listing Submissions
Mark-up Validation Service (W3C’s)
LINK BUILDING
1. Inbound Linking
2. Outbound Linking
3. Reciprocal Links
LINK BUILDING RULEs & NOTEs
1. No Link Farms
2. No Reciprocal Link Programs
3. Quality Links Only
4. Links from 10 to 30 Quality Websites*
5. Link building alone can positively affect Page Ranking as well
PAY PER CLICK ADVERTISING
Two Most Effective PPC Ad Campaigns:
1. Google Adwords
2. Yahoo Search Marketing
*Without the knowledge and/or time it can be very beneficial to hire someone to setup and manage your online PPC Campaign.
Written by:
Ian Hatch
Email:
ihatch@as-services.us
Company:
A.S. Designs & Services
Websites:
www.asdesignsandservices.com
www.hilowebdesign.com
www.asdesignsinc.com
www.as-services.us
www.hatchmultimedia.com
Affordable Website Design in Hawaii & U.S.
We have website design packages starting at $199.00 and free consultations, existing website analysis. Let us quote your project today.
Check us out on the web for more details. www.asdesignsandservices.com
Our Company write up:
A.S. Designs & Services is a web services company that helps businesses succeed on the web through a combination of technology, creativity, and innovation. Our services cover every aspect of building and operating an effective online presence – from professional web development and design, results-oriented online advertising solutions, to powerful hosting and eCommerce applications. Over the years we’ve earned our customer’s loyalty by ensuring that our clients not only get on the web, but thrive on the web.
Written by:
Ian Hatch
Email:
ihatch@as-services.us
Company:
A.S. Designs & Services
Websites:
www.asdesignsandservices.com
www.hilowebdesign.com
www.asdesignsinc.com
www.as-services.us
www.hatchmultimedia.com
A.S. Designs & Services Blog
We’ve had our blog for days… but now we’ve finally made our first post.
Future post to be expeted regarding the following topics.
Website Design & Development
Web Hosting
Domain Name Registration
Online Marketing & Search Engine Optimization
and more….
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