Internet Marketing on FREE Budget

1. Write & Submit a high quality article with keywords-rich.

You write an article, mention your site, submit it to e-zines and garner traffic from curious visitors. It’s as simple as that. Don’t just stop at one website – post your site anywhere possible! Who knows how many hits this low cost advanced website traffic tactic will bring! I highly recommend you to submit your article manually to major article directories. Otherwise, you can find out an automation tool to help you for submission.

2. Exchange links between other relevancy websites.

Never underestimate the power of link exchange. This is a low cost advanced website traffic tactic that people tend to overlook. How to find out where to do the link exchange? One of the simple ways to exchange links is to find out from search engines and ask for exchange. You can type your website’s keywords in a major search engine, visit each and every of the top results and ask for the link exchange.

3. Participant proactively in forums, boards, and social networking sites

Look for forums, boards, and social networking sites highly related to your website and make your presence known. Make online friends and let them know about your website. This is an advanced website traffic tactic that advertises subtly but works effectively. Good thing about this is it doesn’t cost you anything at all!

4. Advanced website traffic needs advanced tools.  Do some research!

The internet marketing world is rich with tools that churn out impressive results. Software to try out is those which take care of links and keywords. Once this is taken care of, the rest of this internet marketing job will be easy! There are a lot of free useful tools out there. Some of them are extremely powerful to help you monitor & automate your home based internet marketing business.

5. Direct to directories.

Keep submitting your site to directories like there’s no tomorrow! Just take a look at your website and see if it’s directory-worthy. Web directories don’t waste their time on poorly-done websites.

Final thoughts, those 5 internet marketing promotion advertising free online strategies are highest recommendation. They will help you drive more targeted-traffic to your website and boost skyrocket your profits online. My final words to build highly successful home based internet marketing business are: to be proactive member in forums & social networking sites and build up the relationship/connection among members in those sites.

Search Engine Optimization

QUESTION:

Hey…quick question. I am wondering the trick of these search engine games. I have read about how you use tag words, etc. to have your website come up on google with more frequency, but I don’t really understand what to do. Can you give me a quick 101 about how I would go about popping up on google more than the bigger companies do.
Thanks

ANSWER:

Well,
Search Engine Optimization is a never ending game.  But if you don’t start the game properly you could waste a lot of time and money.  Knowing what keywords to focus on is the first and most important step.  After that first step there are hundreds of things you can do to help your website index with google and the others…most of which will cost money.

Showing up more than the bigger companies do can be complicated, since they most likely have more money than you.  However, there is always a way to take nibbles of the market share for highly relevant and targeted keywords for your specific niche.  It’s all about the niche keywords.

Hope that helped a little.

-Ian

Blog? How can a blog help my business?

You shouldn’t be asking yourself how a blog can help your business but more importantly when you will be launching a blog for your business. We talk to many people who can’t seem to understand the value of a blog for their business which I find just fascinating. If you are going to be serious about driving an online business you will have to be serious about incorporating every aspect of online marketing into your strategy, including blog marketing.

One thing you have to realize is that a blog is more than just a journal, it is a communication tool between your company and the outside world. There are many different ways you can really optimize the use of your blog posts to drive in new traffic and create much needed business for yourself. By simply incorporating keywords into your blog posts you can quickly see your blog posts ranking for many different targeted keywords. It is important to always write blog posts for humans but there should always be elements of blog marketing and search engine optimization in all your posts. A blog can be used in many ways to pull new traffic and business in. You could use it as a how to guide, new products or simply just a way to give your audience any new information on your industry or your business.

Make sure your blog are interesting and inviting. Cater your blog so that you stand out from your audience a bit. Blogs don’t have rules, it is OK to go against the grain and put anything you want in them.

Don’t forget to promote your blog on all of your Social Media Marketing Networks. Remember you are using the social networking sites to bring new traffic to your website. Not the other way around!

Social Network Marketing & Attraction Marketing

There’s a good chance you are already doing some form of “Social Media Marketing” or “Attraction Marketing” for your business. Defining it and understanding it is the first step. Then you can fine-tune your niche marketing strategies and increase your online exposure. Having a clear path or direction will help you get the most out of any online marketing campaign.

What is ATTRACTION MARKETING?

Attraction marketing is about branding and marketing yourself. It’s about using the numerous free resources we have in today’s hi-tech world to brand yourself and having people seek you out to form an alliance and/or join your business opportunity without you having to seek them out using traditional means and ways of marketing. Make yourself popular, and you’ll find that attraction marketing can send a steady flow of leads to your door daily.

The key to a successful online marketing campaign is content, whether you use a personal website, SEO content, article writing, Facebook, Twitter, MySpace, blogs or other strategies for building an online reputation for yourself. Information exchange and service is, after all, another form of attraction marketing that will work for you. Anytime you can provide others with info, advise or helpful service, you’re creating a positive image for yourself that will build trust and confidence in you, which in turn develops a following.

What is SOCIAL MEDIA MARKETING?

Social media marketing is a recent component of organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix—advertising, personal selling, public relations, publicity, direct marketing, and sales promotion—to produce a customer focused message.
[1] In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms.

[2] However, the growth of social media has impacted the way organizations communicate with their customers. In the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.
[3]Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.

REFRENCES
1. ^ Wikipediea
2. ^ W. Glynn Mangold, David J. Faulds. Social media: The new hybrid element of the promotion mix. Business Horizons, The Journal of the Kelley School of Business, Indiana University
3. ^ http://online.wsj.com/article/SB122884677205091919.html
4. ^ [http://www.imediaconnection.com/content/24165.asp Imediaconnection

Why eMail Marketing

Email marketing and monthly or bi-monthly newsletters can be very successful.

Why it works
Email marketing works for a variety of reasons…

It allows targeting
It is data driven
It drives direct sales
It builds relationships, loyalty and trust
It supports sales through other channels

Modern email marketing services and solutions support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages. Advanced methods generate on-the-fly emails customized down to an individual recipient basis.

And every email campaign you send out generates a heap of actionable data you can use to refine your approach and messages.

Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty.

All in all, a pretty good way of going about your marketing business.

Current SEO Services

Current Search Engine Optimization & Internet Marketing Services offered by AS Designs & Services LLC

Advanced SEO (Search Engine Optimization) Packages

1. Blog Website Setup & Integration – Includes Blog SEO Pack
2. Advanced Search Engine Optimization (SEO) –  Setup includes Google Analytics
3. Advanced Search Engine Optimization (SEO) – Monthly SEO Management
4. Newsletter & Mailinglist Setup & Design
5. Newsletter & Mailinglist Management & Sendout per issue (Monthly)
6. PPC Campaign Setup
7. PPC Campaign Management
8. Video Setup & Install (YouTube, Vimeo and others)

Individual SEO (Search Engine Optimization) Services

1. 3 Page Formal Marketing & Keyword Analysis
2. Link Building
3. Press Release
4. Article Submission/Article Writing
5. Blog Submissions/Writing
6. Directory Submission
7. Social Media Optimization

Video Production for Web

It wasn’t long ago that video was very uncommon on websites and on the internet in general.  Today, user’s computers and internet connections are video-capable unlike the technology of the recent past.  Video is fast becoming a standard for websites.  Now video can become a great addition to your online business strategies, if it is executed properly.

We are now proud to offer in house video production services for the web.

BASIC VIDEO PACKAGE:  $695
Our basic video package includes the following:

1. One hour on-site video shoot (includes consultation, setup and filming)
2. Three hours editing
3. Logo & web address placement throughout Video
4. Video Formatted for Web
5. Video uploaded and submitted to YouTube, Vimeo, Google and other relevant sites.
6. Video optimized for web and embedded in website

* It is recommended all necessary setup for video shoot be completed prior to videographers scheduled appointment
* Additional filming & editing services are subject to hourly rates

MEDIA KIT / SALES KIT GUIDELINES

Media kits or Sales kits are a good way to get free priceless exposure for your business.  Once you have the key elements to the kit you can send out with ease to all of the local and national media agencies and/or reporters.  It only takes one good source to publish an article to get huge instant results as well as permanent link building opportunities.  These guidelines are basic steps for executing a successful medit/sales kit.

Brochures and/or PPT presentation
Brochures and Microsoft PowerPoint (PPT) presentations are an important addition to a media kit.
The brochure is also unique, attractive and it sets the tone for the brand image as a modern, relevant and thriving organization/company.
It is recommended that Microsoft PowerPoint (PPT) presentation is included as a hard copy and on a CD.

Packaging
In addition to placing the news release and business card on the left side of the media kit folder, other parts of the kit should stand out. It can be a good idea to color code and layer sections by, for example, putting the news release on light blue paper and the fact sheet on pink.

Photos
Provide photos on a CD so they can be easily transferred into the agency/reporter’s story or publication. JPEG files are the most universal and can also be used on-line.

Fact sheets
Fact sheets provide basic information about the company and its programs/products/services (pricing can be included if applicable to business strategies).

List of Articles
If the company has a good track record with the media—for example, members have been interviewed by the media or the company has been featured in various news publications—other media may want to cover the company as well. Include a list of articles and the publications in which they appeared. If listing TV and radio appearances, list the program’s name, date, and any favorable quotes the interviewer might have said. If citing newspaper articles, list the name of the publication, the date it ran, and include a copy of the article.

Contact information
Include a business card so agencies/reporters can reach the contact person if they need more information. Insert it in the pre-cut business card slot of the folder, or attach it to the left pocket. Also, put contact information on every piece that goes into the media kit. Some of the contents of the kit could get separated, or maybe even thrown out.

Compact Disc
In addition to including hard copies of news releases and fact sheets, consider placing these documents on a CD.  Agencies/reporters can look over the hard copies but if they want to use text from any of them, they can take it right from the CD.

*On a side note- this can be done with basic program and design experience however, having some of these steps executed by a professional designer is highly recommended.

IS WEB MARKETING REALLY DIFFERENT? WHAT ARE SOME GUIDELINES?

Of course, every owner and manager wants their projects to soar like an eagle. And usually, we quickly set off with high hopes, key insights, and a positive attitude. Often though, a simple marketing plan addressing at least three issues might have saved considerable monies, potential failure, and probable frustration:
1) Written research on defining the target market (demographically and/or psycho-graphically). 2) Written strategy for effectively reaching, and then converting that target market. 3) Define a budget that you can afford, so that projects are completed (whether quickly or more slowly)

There are many definitions of marketing. Our favorite is "the art and science of increasing targeted sales" (or "fundraising" for nonprofits). Although it may be a very mundane definition of marketing – in our opinion marketing is no more or no less. Let’s put together a project that attempts to do this …with a time deadline, specific quantitative goals, and specific qualitative goals.

These time honored marketing principles don’t change for web and internet marketing. If you follow them, it can be a multi-year strategy for your marketing and advertising campaigns. Web-marketing is more than having the "best" website, or the glossiest brochure. While specific elements like these can have valuable import, the strategic point of marketing is that the target market must be defined, found, and sold. The product/service must then meet or exceed the vast majority of purchaser’s expectations (even Toyota has customer complaints, but they are far smaller in percentage than the industry average).

Although we concentrate on web marketing and the internet, we work with more conventional marketing as well. Jake Lagoni on our staff, has had considerable success at achieving growth with various types of marketing in the past; and we are usually optimistic that we can help an organization with significant growth (if the time and the effort is put in). However, with that being said – no one can guarantee profitable growth for a particular organization at any particular time. We will promise a focused, enthusiastic, and sophisticated effort if we work together. We continually study Marketing Theory, Search Engine Optimization, & Pay Per Click advertising in an attempt to stay up to date on general marketing theory and web marketing techniques.

Search Engine Optimization & Search Engine Marketing – Information & Suggestions

Search Engine Optimization & Search Engine Marketing
SEO & SEM Information & Suggestions

Q:  How can I get my website to appear on the first page of search engines organically or naturally?

A:  Most Search Engines base your website’s page ranking on the following html data.

Titles, Tags & Relevant Keywords
Titles & Text with RELEVANT copy
Header Tags and Bold Header Text
Meta Tags – invisible html description and keyword text tags
Alt Tags – invisible html text tags applied to images

Text Navigation – add html text Navigation & Page Linking text to site if site is using only Javascript or Flash Navigation

Site Map

Page Specific Keywords – different RELEVANT Text & Tags for other content pages on website

DMOZ.org – Category Listing Submissions

Search Engine Free Listing Submissions

Mark-up Validation Service (W3C’s)

LINK BUILDING
1.    Inbound Linking
2.    Outbound Linking
3.    Reciprocal Links

LINK BUILDING RULEs & NOTEs
1.    No Link Farms
2.    No Reciprocal Link Programs
3.    Quality Links Only
4.    Links from 10 to 30 Quality Websites*
5.    Link building alone can positively affect Page Ranking as well

PAY PER CLICK ADVERTISING
Two Most Effective PPC Ad Campaigns:
1.    Google Adwords
2.    Yahoo Search Marketing
*Without the knowledge and/or time it can be very beneficial to hire someone to setup and manage your online PPC Campaign.

Written by:
Ian Hatch

Email:
ihatch@as-services.us

Company:
A.S. Designs & Services

Websites:
www.asdesignsandservices.com
www.hilowebdesign.com
www.asdesignsinc.com
www.as-services.us
www.hatchmultimedia.com