Email marketing and monthly or bi-monthly newsletters can be very successful.
Why it works
Email marketing works for a variety of reasons…
It allows targeting
It is data driven
It drives direct sales
It builds relationships, loyalty and trust
It supports sales through other channels
Modern email marketing services and solutions support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages. Advanced methods generate on-the-fly emails customized down to an individual recipient basis.
And every email campaign you send out generates a heap of actionable data you can use to refine your approach and messages.
Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty.
All in all, a pretty good way of going about your marketing business.
Current Search Engine Optimization & Internet Marketing Services offered by AS Designs & Services LLC
Advanced SEO (Search Engine Optimization) Packages
- Blog Website Setup & Integration – Includes Blog SEO Pack
- Advanced Search Engine Optimization (SEO) – Setup includes Google Analytics
- Advanced Search Engine Optimization (SEO) – Monthly SEO Management
- Newsletter & Mailinglist Setup & Design
- Newsletter & Mailinglist Management & Sendout per issue (Monthly)
- PPC Campaign Setup
- PPC Campaign Management
- Video Setup & Install (YouTube, Vimeo and others)
Individual SEO (Search Engine Optimization) Services
- 3 Page Formal Marketing & Keyword Analysis
- Link Building
- Press Release
- Article Submission/Article Writing
- Blog Submissions/Writing
- Directory Submission
- Social Media Optimization
There are many definitions of marketing. Our favorite is "the art and science of increasing targeted sales" (or "fundraising" for nonprofits). Although it may be a very mundane definition of marketing – in our opinion marketing is no more or no less. Let’s put together a project that attempts to do this …with a time deadline, specific quantitative goals, and specific qualitative goals.
These time honored marketing principles don’t change for web and internet marketing. If you follow them, it can be a multi-year strategy for your marketing and advertising campaigns. Web-marketing is more than having the "best" website, or the glossiest brochure. While specific elements like these can have valuable import, the strategic point of marketing is that the target market must be defined, found, and sold. The product/service must then meet or exceed the vast majority of purchaser’s expectations (even Toyota has customer complaints, but they are far smaller in percentage than the industry average).
Although we concentrate on web marketing and the internet, we work with more conventional marketing as well. Jake Lagoni on our staff, has had considerable success at achieving growth with various types of marketing in the past; and we are usually optimistic that we can help an organization with significant growth (if the time and the effort is put in). However, with that being said – no one can guarantee profitable growth for a particular organization at any particular time. We will promise a focused, enthusiastic, and sophisticated effort if we work together. We continually study Marketing Theory, Search Engine Optimization, & Pay Per Click advertising in an attempt to stay up to date on general marketing theory and web marketing techniques.